Ceres Organics strive to make organic, biodynamic and GE-free food available to all. Ceres is the first New Zealand company to become EcoSocial certified, an organic fair trade certification source-only quality products that are sustainably produced by organic or biodynamic methods, thereby creating a distribution chain that is both ecologically and socially responsible.
We were asked to come up with a high-end packaging design for muesli, that would stand out from a highly competitive muesli market.
The result was a large detailed illustration inspired from old-fashioned botanical illustrations that used to hang on your grandmother’s walls. The rest of the packet is balanced with simplicity and clean use of fonts and logo placement.