OCM is an on call maintenance company. Helping hospitals repair and maintain their equipment. They briefed us on updating and modernising their brand. A brand strategist was the starting point. We took the brand values and promises and created a brand that showed credibility, longevity and reliability. The hospitals needed to know that their equipment was in capable hands. This is OCM’s promise to them. The rebrand had to reflect that OCM is strong, professional and hardworking.