The Icehouse have a vision to create a thriving New Zealand driven by entrepreneurs and business owners. To do this they wanted to evolve, stay relevant and push the boundaries to provide leadership and expertise in the areas the businesses and individuals who work with them need.
The Icehouse brand, logo and sub-brands did not fully express their personality, attribute equity to one another and appeared unapproachable. So they embarked on a path to create a refreshed brand and brand family, which speaks to their belief in the extortionary potential of NZ business owners and entrepreneurs.
The refreshed brand expresses that they are authentic in their pursuit, they are here to help individuals succeed, and that they have the offering and expertise to enable it. They needed to acknowledge the interests and connection of those who’ve worked closely with them, as for many in the Icehouse ecosystem, they’ve grown to be trusted friends and business partners.
The Icehouse master brand is synonymous with investment and enabling the best start-ups and aspirational business owners to succeed.